Stop Copying Everyone Else:
Craft Your Marketing Plan for 2022
Stop Copying
Everyone Else:
Craft Your Marketing
Plan for 2022
When it comes to marketing their practice,
I see psychotherapists make four core mistakes:
When it comes to marketing their practice,
I see psychotherapists make four core mistakes:
problem #1:
not making time to reflect on what they really want to do
too scared to invest in themselves and their business
problem #3:
mimicking others instead of listening to their gut
trying to do aLL the marketing things, instead of honing their focus
Too often, psychotherapists treat marketing as a necessary evil.
It's the one place where they must follow all the rules or they're doomed to having a low census and clients who drain rather than energize them.
Rushing through doesn't leave much room for self-reflection about what works for you.
Instead of investing in their business, you aim to do everything on the cheap. Justifying to yourself that you're not bringing in enough to invest in yourself or your business.
So you find yourself mimicking others, jumping feet first into social media, website rewriting, networking, offering workshops, rewriting your Psych Today profile until you want to scream--the list could go on and on.
Your gut tells you that this all feels like too much work and how the hell does anyone ever get all of this done?
But then your favorite shame gremlin chimes in that you're just being lazy, and you should focus on doing ALL the things.
If not, you're destined to crawling back to your agency and putting those golden handcuffs back on.
time, the lack of money,
the lack of knowledge
problem #1:
not making time to reflect on what they really
want to do
Problem #2:
too scared to invest in themselves and their business
problem #3:
mimicking others instead of listening to their gut
problem #4:
trying to do aLL the marketing things, instead of honing their focus
Too often, psychotherapists treat marketing as a necessary evil.
It's the one place where they must follow all the rules or they're doomed to having a low census and clients who drain rather than energize them.
Rushing through doesn't leave much room for self-reflection about what works for you.
Instead of investing in their business, you aim to do everything on the cheap. Justifying to yourself that you're not bringing in enough to invest in yourself or your business.
So you find yourself mimicking others, jumping feet first into social media, website rewriting, networking, offering workshops, rewriting your Psych Today profile until you want to scream--the list could go on and on.
Your gut tells you that this all feels like too much work and how the hell does anyone ever get all of this done?
But then your favorite shame gremlin chimes in that you're just being lazy, and you should focus on doing ALL the things.
If not, you're destined to crawling back to your agency and putting those golden handcuffs back on.
time, the lack of money,
the lack of knowledge
you may just need a little guidance from a friend...
you may just need a little guidance from a friend...
Hey, I’m Jenn.
how i turned my feelings of
marketing overwhelm into a simple system
Hey, I’m Jenn.
how i turned my feelings of
marketing overwhelm into a simple system
I sat at my dining room table, with about fifty post-it notes spread out in front of me each representing a task or project I had to do before striking out on my own.
I just wanted to see clients who longed to do deep, long-term work. But sitting around just waiting for people to find me via Psych Today wasn't working.
And yet, looking at that pile, marketing seemed like a Herculean task. How was I ever going to have time to do ALL those things?
I didn't figure it out quickly. It took years of trying and failing before I discovered what worked for me.
When I finally came out the other side (to a full, premium fee practice that generates over $200K and new clients whenever I need them), I wish I had known that I had only really needed four of those post-its to build my dream practice.
I don't want you to have to take as long as I did to discover the marketing strategy that works for you. I am passionate about teaching depth-oriented psychotherapists how to market themselves in a congruent, compelling, and consistent way.
And the first step is having a simple and customized marketing strategy.
I sat at my dining room table, with about fifty post-it notes spread out in front of me each representing a task or project I had to do before striking out on my own.
I just wanted to see clients who longed to do deep, long-term work. But sitting around just waiting for people to find me via Psych Today wasn't working.
And yet, looking at that pile, marketing seemed like a Herculean task. How was I ever going to have time to do ALL those things?
I didn't figure it out quickly. It took years of trying and failing before I discovered what worked for me.
When I finally came out the other side (to a full, premium fee practice that generates over $200K and new clients whenever I need them), I wish I had known that I had only really needed four of those post-its to build my dream practice.
I don't want you to have to take as long as I did to discover the marketing strategy that works for you. I am passionate about teaching depth-oriented psychotherapists how to market themselves in a congruent, compelling, and consistent way.
And the first step is having a simple and customized marketing strategy.
what if your marketing could be successful AND
not require you giving up all your nights and weekends?
what if your marketing could be successful AND
not require you giving up all your nights and weekends?
Mapping out your marketing strategy is a lot like
an intake session with your new favorite client
Step 1:
understand the basics
Too often we want to dive deep before developing a solid understanding of the basics. Just like skillful psychotherapists need foundational attending, rapport building, and assessment skills, in order to be a skillful marketer, you need an underlying grasp of core marketing skills.
In this course, I'm going to walk you through the marketing terms you actually need to know, so you can understand how to build a framework that actually works for you (and stop trying to do ALL of the things without understanding why or how to do them).
Step 2:
understand the people
Marketing at it's core is a relationship, and like any relationship, it's made up of people. Often, private practice marketing advice has you focus on your ideal client avatar (ICA), but it neglects focusing on who you are as well.
In this course, we have to understand very clearly who we are, what we offer, and what our worth (not our price) is. And we have to have an equally deep understanding of who we want to work with, what they need, how they struggle, and what their potential for transformation is.
Step 3:
Understand the Journey
Once we have our basic skills in hand and understand who you and ideal client are, then we can dive into mapping out the concrete. Each step of the marketing process is a step in building the relationship. Our future clients don’t go on this journey alone. When we find ways to engage with them along the way, we’re building future rapport that allows us to dive deeper sooner with them.
In this course, we'll talk about the nitty gritty things you need to do (logistically and relationally) to begin building this relationship. We’ll talk about ways to simplify and not overcomplicate building the marketing engine of your business and then craft a strategy for the next twelve months that will be easy to refine as you go along the way.
Mapping out your marketing strategy is a lot like
an intake session with your new favorite client
Step 1:
understand the basics
Too often we want to dive deep before developing a solid understanding of the basics. Just like skillful psychotherapists need foundational attending, rapport building, and assessment skills, in order to be a skillful marketer, you need an underlying grasp of core marketing skills.
In this course, I'm going to walk you through the marketing terms you actually need to know, so you can understand how to build a framework that actually works for you (and stop trying to do ALL of the things without understanding why or how to do them).
Step 2:
understand the people
Marketing at it's core is a relationship, and like any relationship, it's made up of people. Often, private practice marketing advice has you focus on your ideal client avatar (ICA), but it neglects focusing on who you are as well.
In this course, we have to understand very clearly who we are, what we offer, and what our worth (not our price) is. And we have to have an equally deep understanding of who we want to work with, what they need, how they struggle, and what their potential for transformation is.
Step 3:
Understand the Journey
Once we have our basic skills in hand and understand who you and ideal client are, then we can dive into mapping out the concrete. Each step of the marketing process is a step in building the relationship. Our future clients don’t go on this journey alone. When we find ways to engage with them along the way, we’re building future rapport that allows us to dive deeper sooner with them.
In this course, we'll talk about the nitty gritty things you need to do (logistically and relationally) to begin building this relationship. We’ll talk about ways to simplify and not overcomplicate building the marketing engine of your business and then craft a strategy for the next twelve months that will be easy to refine as you go along the way.
"Attuned & Highly Skilled"
I HIGHLY recommend Jenn for anything and everything related to content marketing for therapists. Jenn is smart, attuned and highly skilled at guiding you, as a therapist in private practice really SPEAK the clients you are the most passionate about and excited to serve.
-Tiffany McLain,
founder of
The Lean In. MAKE BANK. Academy
"Attuned & Highly Skilled"
I HIGHLY recommend Jenn for anything and everything related to content marketing for therapists. Jenn is smart, attuned and highly skilled at guiding you, as a therapist in private practice really SPEAK the clients you are the most passionate about and excited to serve.
-Tiffany McLain,
founder of
The Lean In. MAKE BANK. Academy
a solid marketing strategy
=
more time for you
With a concrete strategy,
you'll get to focus your time and energy on
the work you really love:
exploring the mysteries of the psyche.
a solid marketing strategy
=
more time for you
With a concrete strategy,
you'll get to focus your time and energy on
the work you really love:
exploring the mysteries of the psyche.
introducing:
Marketing with Depth
A Marketing Roadmap for Psychotherapists Who Long to
Build a Practice Rich in Depth & Financial Security
introducing:
Marketing with Depth
A Marketing Roadmap for Psychotherapists Who Long to
Build a Practice Rich in Depth & Financial Security
Marketing with Depth is a course you can complete in a weekend (if you want to stay super focused) OR over the course of three afternoons.
Each moment you invest will save you time and money in the future, by honing your focus on what you need and want to learn to grow the practice of your dreams.
Marketing with Depth is a course you can complete in a weekend (if you want to stay super focused) OR over the course of three afternoons.
Each moment you invest will save you time and money in the future, by honing your focus on what you need and want to learn to grow the practice of your dreams.
Hint: A Business Transforming Adventure, If You're Willing to Take the Risk
Hint: A Business Transforming Adventure, If You're Willing to Take the Risk
Marketing, like most things, is a relationship. Between you (your business/brand) and your future client (your Ideal Customer Avatar/ICA).
Together, you and I will review core marketing principles and terminology, and then build a framework in which you can understand the relationship you are fostering with your future clients.
Together, you and I will uncover what you and your ICA need as you embark on the journey of meeting each other
Together, we will talk about the nitty gritty things you need to do (logistically and relationally) to begin building this relationship.
Bonus #1:
Who Are You?
You'll create a simple and brief brand identity that will help you identify what you have to offer to your ideal clients.
Bonus #2
Who Are They?
Bonus #3:
Marketing Roadmap
We're Going to Transform Your Relationship with Marketing,
So You Can Focus Your Energy On Guiding Your Clients' Transformations
Marketing, like most things, is a relationship. Between you (your business/brand) and your future client (your Ideal Customer Avatar/ICA).
Together, you and I will review core marketing principles and terminology, and then build a framework in which you can understand the relationship you are fostering with your future clients.
Together, you and I will uncover what you and your ICA need as you embark on the journey of meeting each other
Together, we will talk about the nitty gritty things you need to do (logistically and relationally) to begin building this relationship.
Bonus #1:
Who Are You?
You'll create a simple and brief brand identity that will help you identify what you have to offer to your ideal clients.
Bonus #2
Who Are They?
Bonus #3:
Marketing Roadmap
We're Going to Transform Your Relationship with Marketing,
So You Can Focus Your Energy On Guiding Your Clients' Transformations
Between Two People . . . . . . . . . . . . . . . . . . . (Value $297)
Who Go On a Journey Together . . . . . . . . . (Value $297)
Who Are They? ICA Discovery . . . . . . . . . . (Value $197)
Marketing Roadmap For 2021 . . . . . . . . . . . . (Value $197)
Between Two People . . . . . . . . . . . . . . . . . . . (Value $297)
Who Go On a Journey Together . . . . . . . . . (Value $297)
Who Are They? ICA Discovery . . . . . . . . . . (Value $197)
Marketing Roadmap For 2021 . . . . . . . . . . . . (Value $197)
2023 is just around the corner...
Your ideal clients are waiting for you. So, stop trying all the things and instead
focus on mapping out a strategy to do the right things for you and your future clients.
Your census is low and it's time to stop fretting over how and when the next client is going to reach out.
What are you waiting for?
2023 is just around the corner...
Your ideal clients are waiting for you. So, stop trying all the things and instead
focus on mapping out a strategy to do the right things for you and your future clients.
Your census is low and it's time to stop fretting over how and when the next client is going to reach out.
What are you waiting for?
What Others are Saying...
What Others are Saying...
As a student of Jenn’s, you really feel that she wants you to succeed. She will nurture and challenge you to grow, and support you as you build the practice of your dreams.
Before working with Jenn, I knew I needed a marketing strategy, but the whole idea of marketing myself felt icky to me. Now I feel so much more confident, and excited, about marketing and all the possibilities that it can bring.
- Kim T, LMFT
Working with Jenn was an experience that did more to create confidence in who I want to work with and how to explain it than all the other online classes and blogs have done.


She gave me a concrete plan and tools, warm and supportive environment of feedback that felt safe and helpful, and copy that I love.
-Elizabeth M, LPCC
As a student of Jenn’s, you really feel that she wants you to succeed. She will nurture and challenge you to grow, and support you as you build the practice of your dreams.
Before working with Jenn, I knew I needed a marketing strategy, but the whole idea of marketing myself felt icky to me. Now I feel so much more confident, and excited, about marketing and all the possibilities that it can bring.
- Kim T, LMFT
Working with Jenn was an experience that did more to create confidence in who I want to work with and how to explain it than all the other online classes and blogs have done.


She gave me a concrete plan and tools, warm and supportive environment of feedback that felt safe and helpful, and copy that I love.
-Elizabeth M, LPCC
Marketing has always felt schmoozy and inauthentic to me. I'm a deep thinker and a deep feeler and I want to attract clients who appreciate that AND want to pay me premium fees. I'd done a lot of work on my money mindset and knew that I wanted to learn to write better for my business, but I just didn't know where to start or really if it was possible.

I feel like I've got a really good friend in Jenn. She's got my back and I know that she trusts that I can get what I want. I know that she trusts that I will show up in the world with integrity and authenticity and that those things matter to her; I matter to her!
- Maggie E., LMHC
Marketing has always felt schmoozy and inauthentic to me. I'm a deep thinker and a deep feeler and I want to attract clients who appreciate that AND want to pay me premium fees. I'd done a lot of work on my money mindset and knew that I wanted to learn to write better for my business, but I just didn't know where to start or really if it was possible.

I feel like I've got a really good friend in Jenn. She's got my back and I know that she trusts that I can get what I want. I know that she trusts that I will show up in the world with integrity and authenticity and that those things matter to her; I matter to her!
- Maggie E., LMHC
Before working with Jenn, I was struggling to come up with juicy copy for my new niche; she helped me clarify who my target client is, and how to find language that really draws her in.
- Kirstin C, LMFT
Before working with Jenn, I was struggling to come up with juicy copy for my new niche; she helped me clarify who my target client is, and how to find language that really draws her in.
- Kirstin C, LMFT
Let me guide you into crafting a marketing strategy that allows you
to stay congruent with your deeply held therapeutic values.
Let me guide you into crafting a marketing strategy that allows you
to stay congruent with your deeply held therapeutic values.
Between Two People . . . . . . . . . . . . . . . . . . . (Value $297)
Who Go On a Journey Together . . . . . . . . . (Value $297)
Who Are They? ICA Discovery . . . . . . . . . . (Value $197)
Marketing Roadmap For 2021 . . . . . . . . . . . . (Value $197)
Between Two People . . . . . . . . . . . . . . . . . . . (Value $297)
Who Go On a Journey Together . . . . . . . . . (Value $297)
Who Are They? ICA Discovery . . . . . . . . . . (Value $197)
Marketing Roadmap For 2021 . . . . . . . . . . . . (Value $197)
Look, I'm going to be real with you: no, you don't need a customized marketing strategy. But after you start to dip your toe into marketing your practice, you're probably going to want one.
People spend too much time and money trying to copy what works for other people, and even if they achieve "success", they often find that they've built someone else's dream practice, not their own.
I want you to have a strategy that takes into consideration who you are and what you want for your therapy practice.
When you take these things into account from the beginning, you end up saving a lot of money and time, both of which you can use to fund your next vacation instead of paying off yet another coaching program.
Once you've made your way through the course materials, it shouldn't take you longer than 30 minutes to craft your strategy.
A shocker. I know. But creating a strategy isn't the same as implementing it. Implementation will obviously take you longer, but my goal is for you to spend a maximum of two hours a week / eight hours a month implementing your marketing strategy.
In terms of knowing whether your strategy is the 'right' one, the course will walk you through the great art of not bullshitting yourself. You'll have the opportunity to get real about what you do and don't want to do in building your practice.
Which means, whatever you pick will be right, as long as you stick with it.
You have on-going access to this course! Which means that you can strategize for the upcoming year, and come back next year if you need a refresh or want to switch up your strategy.
Should we decide to shut it down or move to another platform, you will be given a minimum of three months’ notice, so you can download all the materials and videos
Look, I'm going to be real with you: no, you don't need a customized marketing strategy. But after you start to dip your toe into marketing your practice, you're probably going to want one.
People spend too much time and money trying to copy what works for other people, and even if they achieve "success", they often find that they've built someone else's dream practice, not their own.
I want you to have a strategy that takes into consideration who you are and what you want for your therapy practice.
When you take these things into account from the beginning, you end up saving a lot of money and time, both of which you can use to fund your next vacation instead of paying off yet another coaching program.
Once you've made your way through the course materials, it shouldn't take you longer than 30 minutes to craft your strategy.
A shocker. I know. But creating a strategy isn't the same as implementing it. Implementation will obviously take you longer, but my goal is for you to spend a maximum of two hours a week / eight hours a month implementing your marketing strategy.
In terms of knowing whether your strategy is the 'right' one, the course will walk you through the great art of not bullshitting yourself. You'll have the opportunity to get real about what you do and don't want to do in building your practice.
Which means, whatever you pick will be right, as long as you stick with it.
You have on-going access to this course! Which means that you can strategize for the upcoming year, and come back next year if you need a refresh or want to switch up your strategy.
Should we decide to shut it down or move to another platform, you will be given a minimum of three months’ notice, so you can download all the materials and videos
Time is of the essence.
for you and your ideal client.
So stop stalling in your own neurotic fears, and bring yourself forward.
Your clients are waiting for you.
Time is of the essence.
for you and your ideal client.
So stop stalling in your own neurotic fears, and bring yourself forward.
Your clients are waiting for you.
Between Two People . . . . . . . . . . . . . . . . . . . (Value $297)
Who Go On a Journey Together . . . . . . . . . (Value $297)
Who Are They? ICA Discovery . . . . . . . . . . (Value $197)
Marketing Roadmap for the Year. . . . . . . . . . (Value $197)
Between Two People . . . . . . . . . . . . . . . . . . . (Value $297)
Who Go On a Journey Together . . . . . . . . . (Value $297)
Who Are They? ICA Discovery . . . . . . . . . . (Value $197)
Marketing Roadmap for the Year. . . . . . . . . . (Value $197)